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Our Mission

HER Life Journey is dedicated to building self-worth and independence for women who have experienced homelessness, domestic violence, and addiction. Through one-on-one peer support, transformative beauty treatments, and an ongoing sisterhood of support, our mission is to empower women so they may thrive and live a prosperous life.

Our Vision

As a faith-based organization, we encourage all women, no matter what their faith, to imagine and re-create a fulfilling and meaningful life with God at the center.
“The old life is gone; a new life has begun.” 2 Corinthians 5:17

New Project


Community provides us with a sense of belonging and makes us feel that we are a part of something greater than ourselves. Through dedicated one-on-one peer support and a built-in sisterhood, we heal within and begin to help others in our community heal.

“Now that I, your Lord and Teacher, have washed your feet, you also should wash one another’s feet. I have set you an example that you should do as I have done for you.” John 13:14-15

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When faced with pain and fear, we courageously make choices from our values and pursue the life we were destined to live. In conversations with each other, it’s often the smallest seed that reminds us of what matters the most.

“Have I not commanded you? Be strong and courageous. Do not be afraid; do not be discouraged, for the Lord your God will be with you wherever you go.” Joshua 1:9


Lived Experience

Dignifying lived experience calls for a deeper understanding--to hear and learn from each woman’s story. Each one of our clients is unique; we share stories to expand our understanding of each other and find ways to grow and heal.

“Through Jesus, therefore, let us continually offer to God a sacrifice of praise-the fruit of lips that openly profess his name. And do not forget to do good and to share with others, for with such sacrifices God is pleased.” Hebrews 13:15-16


Elena Rosas is an entrepreneur and the founder and Executive Director of HER Life Journey. She was born and raised in the Colonia neighborhood in Oxnard, California, and is second-generation Mexican American.

Elena’s humble beginnings taught her to value a hard day’s work, while at the same time recognizing that if she wanted a different future, she needed to take greater risks. As she ventured into the hair industry and left her community of Oxnard, she invested in her education at some of the best academies in New York and Canada, becoming certified as a Master Colorist, Master Hair Stylist, Balayage Specialist, and most recently certified in the Hair Dreams Extensions.


Elena developed her business acumen when she joined her husband and his family to expand their automotive business to multiple locations in Ventura County. She taught herself accounting, payroll, and how to manage through the highs and lows of entrepreneurship. This experience led her to create, Empower HER Hair, a thriving hair and beauty enterprise located in Westlake Village.

Elena’s love and commitment to the women she serves are realized as soon as you meet her. She longs to know the full story of who women are underneath the make-up and before the hair transformation. She wants to know what clients have been through, what they have overcome, and provide them a space to fully see themselves.

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It was during one of the most difficult moments of her life, three years ago, that Elena turned those questions towards herself. She was at the top of her game; thriving, expanding, and teaching others when a family member had a justice-involved experience. It rocked her to her core. All that she knew and understood came crashing down. She turned to God and got down on her knees, praying for the Lord to help her find her full purpose.

That prayer led her to a nonprofit organization that provides shelter and recovery services for women and children. It was there, that Elena first sat with women in transitional living and shared their life experiences. She admired the courage and the strength in the women who society often calls broken. These women inspired her. She inspired them. And without even realizing it, the vision of HER Life Journey was born.

Today, Elena and the team at HER Life Journey are providing peer support to women taking their first steps towards a new life outside of transitional living and homelessness. She provides women with a safe space to share their fears and challenges as they focus on their recovery and well-being. She holds their hands and celebrates with them on the days when they reunite with their children and holds them in prayer when life’s inevitable disappointments appear.

Elena’s innovative and entrepreneurial spirit has set the foundation and vision for HER Life Journey. In the coming months, the organization plans to expand the number of women they serve and eventually provide faith-based counseling in addition to peer support, beauty services, seminars, and a social enterprise focused on employment and entrepreneurship.

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