Elena Rosas, Executive Director
Elena Rosas is an entrepreneur and the founder and Executive Director of HER Life Journey. She was born and raised in the Colonia neighborhood in Oxnard, California, and is second-generation Mexican American.
Elena’s humble beginnings taught her to value a hard day’s work, while at the same time recognizing that if she wanted a different future, she needed to take greater risks. As she ventured into the hair industry and left her community of Oxnard, she invested in her education at some of the best academies in New York and Canada, becoming certified as a Master Colorist, Master Hair Stylist, Balayage Specialist, and most recently certified in the Hair Dreams Extensions.