HER Life Journey

HER Life Journey is dedicated to building self-worth and independence for women who have experienced homelessness, domestic violence, and addiction. Through one-on-one peer support, transformative beauty treatments, and an ongoing sisterhood of support, our mission is to empower women so they may thrive and live a prosperous life.

Community

Community provides us with a sense of belonging and makes us feel that we are a part of something greater than ourselves.

Courage

When faced with pain and fear, we courageously make choices from our values and pursue the life we were destined to live.

Lived Experience

Dignifying lived experience calls for a deeper understanding--to hear and learn from each woman’s story.

HER Story



Our Supporters



Leadership


Elena Rosas, Executive Director

Elena Rosas is an entrepreneur and the founder and Executive Director of HER Life Journey. She was born and raised in the Colonia neighborhood in Oxnard, California, and is second-generation Mexican American.

Elena’s humble beginnings taught her to value a hard day’s work, while at the same time recognizing that if she wanted a different future, she needed to take greater risks. As she ventured into the hair industry and left her community of Oxnard, she invested in her education at some of the best academies in New York and Canada, becoming certified as a Master Colorist, Master Hair Stylist, Balayage Specialist, and most recently certified in the Hair Dreams Extensions.